Campaign Performance
58%
Average Open Rate
17%
Average Click Rate
48%
Flow Completion
3 weeks
Development Time
Project Overview
Challenge
Create lead generation email funnel for clean skincare brand with free guide as lead magnet targeting simple, effective skincare routines.
Solution
3-email welcome series with educational content and product introduction, built using MJML for maximum compatibility and Klaviyo automation.
Results
58% average open rate, 17% click rate, 48% flow completion rate across the campaign.
Timeline
3 weeks - Store setup, email design, automation flows, and testing.
Email Templates
Welcome + Guide Delivery
Welcome new subscribers and deliver the free 5-step skincare routine guide immediately.
72% open rate
18% click rate
Why Clean Skin Co. Products Work
Build trust through science-backed skincare education and ingredient transparency.
58% open rate
12% click rate
Product Introduction
Introduce specific product with customer testimonials and gentle sales approach.
45% open rate
22% click rate
Results
58%
Average Open Rate
17%
Average Click Rate
48%
Flow Completion
3 weeks
Development Time
Key Results
- Welcome email achieved 72% open rate due to immediate value delivery with free guide
- Product introduction email generated highest click rate (22%) by focusing on testimonials
- Mobile-first design was crucial - 68% of email opens occurred on mobile devices
- Educational content in Email 2 built trust and authority before product introduction
- Clean, minimal design aesthetic matched brand values and improved engagement