Campaign Performance
65%
Average Open Rate
22%
Average Click Rate
28%
Revenue Increase
4 weeks
Development Time
Project Overview
Challenge
Create email marketing system for artisan home goods brand focused on storytelling and seasonal collections with premium aesthetic.
Solution
3-email seasonal campaign series with manual sends for preview announcements, product launches, and scarcity-driven urgency messaging.
Results
65% average open rate, 22% click rate, 28% revenue increase during Spring Collection launch.
Timeline
4 weeks - Store setup, email campaign design, Klaviyo campaign setup, and launch coordination.
Email Templates
Spring Story Begins
Season announcement with brand storytelling and collection preview to build anticipation.
71% open rate
18% click rate
Spring Collection Launch
Product announcement with category links and first-order discount to drive immediate sales.
63% open rate
26% click rate
Last Chance - Spring Closes
Scarcity-driven urgency email with personal touch and limited inventory messaging.
61% open rate
24% click rate
Results
65%
Average Open Rate
22%
Average Click Rate
28%
Revenue Increase
85%
Email Signup Rate
Key Results
- Story-driven preview campaign achieved 71% open rate through anticipation building and seasonal storytelling
- Product launch campaign generated highest conversion (26% CTR) with clear category navigation
- Last chance campaign maintained strong engagement (61% open) with personal messaging and urgency
- Popup email signup converted 85% of visitors with compelling 15% discount offer
- Manual campaign timing allowed perfect coordination with inventory and seasonal marketing