Campaign Performance
60%
Average Open Rate
25%
Average Click Rate
32%
Revenue Increase
15%
Cart Recovery
Project Overview
Challenge
Design comprehensive email marketing suite for handcrafted jewelry brand focused on gemstone meanings and personal connection.
Solution
5 distinct email campaigns: welcome series, educational content, abandoned cart recovery, and customer retention flows.
Results
60% average open rate, 25% click rate, 15% cart recovery, 32% revenue increase.
Timeline
4 weeks - Complete email system design, development, automation setup, and optimization.
Email Templates
The Magic Behind Your Stones
Educate subscribers about gemstone meanings, properties, and care instructions.
61% open rate
19% click rate
Why Our Community Loves Luna & Stone
Customer testimonials, reviews, and community love to build trust.
52% open rate
31% click rate
Abandoned Cart Recovery
Gentle reminder with personal message and escalating urgency sequence.
45% open rate
15% recovery rate
Results
60%
Average Open Rate
25%
Average Click Rate
15%
Cart Recovery Rate
32%
Revenue Increase
Key Results
- Welcome email achieved 68% open rate through personal storytelling
- Educational content about gemstone meanings drove 61% engagement
- Social proof email generated highest conversion (31% CTR)
- Abandoned cart sequence recovered 15% of lost sales
- Mobile-optimized design crucial - 74% of opens on mobile